Driving the future with a commitment to simplicity, professionalism, and a love for humanity and the planet. Optimist; Writer; Speaker; Thinker.

The 3rd Israeli to complete the #4Deserts Ultramarathon.

I am a Tech and Food-Tech expert, father of three, trail runner, keynote speaker, writer and guitar player. I am a Senior R&D, Tech and Food-Tech expert – Industry and Academia, with extensive technical and program leadership experience in technology development, innovation and relationship building.

Developed and executed winning strategies in R&D and Innovation. Designed and executed technology strategy, Nutrition, New Technologies & Industry 4.0. Organized, lead and motivated R&D teams against company objectives. Reconstructed and built/coached international R&D organizations. Established open innovation platforms and communities. Sett the vision and accelerating the cultural changes, allowing new forms of partnership and fostering open dialogue with innovators, accelerators, start-ups, and investors. Established, BOD and investment committee member of incubators, consortia, and accelerators. Experienced in due diligence, licensing and acquisitions. Great passion for climate tech in the agro-food sector, promoting sustainable practices, technologies, regulation and projects. Received the “European CTO of the year” award in 2017.

This website is also about running, life, psychology, as well as lessons learned about life when it is merged in the running experience. It is also about my journey as I pursue the “4 deserts” challenge covering 1,000km in four 250km multi-day, self supported races in Gobi in Mongolia, the Red Desert in Namibia, Antarctica and the Atacama in Chile.